Formwise Review: Is It the Best AI Tool Builder for Your Business?

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Artificial intelligence’s ability to streamline company tasks, create content at the click of a button, and turbo-charge all manner of business processes has become widely recognized. Everywhere you look, AI tools are increasingly being used to help people work faster, generate ideas, and operate in ways that seemed unimaginable only a few years ago.

However, being able to design AI tools yourself to help you or your co-workers perform specific, industry-related tasks can feel like an intimidating challenge. If you don’t have a background in software development or coding, the potential of AI tools can feel outweighed by the knowledge or experience you might think you need to fully realize this potential.

In reality, plenty of developers are now offering software that can help you design, craft, and customize tools driven by AI, without you needing any prior coding knowledge or extensive AI-related expertise. is one such platform. It aims to help business owners, managers, and marketing teams develop their own AI tools driven by generative AI models, specifically OpenAI’s ChatGPT engines. By allowing you to create and chain together AI prompts via an intuitive design interface, the software tries to demystify the process of harnessing these powerful generative text tools to create original content geared towards your specific needs.

Today, we’ll be taking a closer look at, thinking about how it could be used to help you and your business, as well as considering some of its drawbacks and limitations.

What is Formwise?

Formwise is a tool designed to help entrepreneurs, business owners, and anyone else interested in harnessing the power of generative AI create their own, industry-specific tools.

It uses generative AI models, namely OpenAI’s ChatGPT, as its core. This means that the sort of tools you are likely to use Formwise to develop are going to be those focused on text generation.

For this reason, Formwise is particularly suited to professionals in the digital marketing and advertising spheres. Indeed, Formwise market their product as being especially useful for digital marketing agencies and companies looking to streamline the process of creating ad copy, marketing material, and other advertising-related content.

Formwise has also been developed to be used in conjunction with HighLevel (also known as GHL) and other software packages that help users develop tools either for their own internal use or for external clients.

formwise website

What are Formwise’s core features?

Formwise allows you to create your own AI-enabled tools, referred to as ‘Forms’.

Core components of these Forms include ‘Questions’, through which a Form’s user will be asked to provide information (such as ‘company type’, ‘business location’, or ‘marketing idea’).

‘Personalities’ are another core component. ‘Personalities’ are when you instruct the AI-engine to take information collected via Questions and to then generate content based on a prompt, or series of prompts, provided by you.

It can be easier to understand how all this works using a real-use example.

Imagine you want to create a tool that helps a user – either a client or someone in your own company – generate promotional emails that can then be sent out to a customer mailing list. You want these emails to draw customers’ attention to new products that are now available for purchase.

You would start by creating a new ‘Form’, giving it an appropriate name (for example: ‘New Product Email Ad Generator’). You would then populate this Form with Questions that allow the end-user to provide the AI-engine with information it needs to create the email content.

For example, you might want to set three questions: ‘What is the new product you wish to promote?’, ‘Which demographic do you want the email to target?’ and ‘What features of the product do you want the email-ad to focus on?’

You would then set-up an AI process, called a ‘Personality’, to take the information gathered by these questions and generate a promotional email. This ‘Personality’ would be guided by a prompt, or series of prompts, that you create, within which you can direct the Personality to focus on specific pieces of information in relevant ways.

To help design forms, Formwise provide an intuitive, drag-and-drop interface, along with color and theme customization to help you make tools that match your desired brand and style.

You can also chain AI processes and prompts together, producing tools that build on content they themselves generate. For example, once the promotional email had been created, you could then design another step in the AI-process to create a catchy headline for use on social media, based on the email content that has already been generated.

Formwise users can also draw on more than 40 ready-to-use templates, helping you generate ideas for tools quickly. You can also upload your own text information for the GPT engines to draw upon. This means you can have the engines generate content that matches a desired company-style, includes certain keywords, or employs a particular vocabulary.

Once you have developed a set of different tools, you can gather these tools together in portfolios, helping your end-users access a number of different Forms from the same dashboard. The dashboards and individual tools within them can be accessed either via hyperlink or by embedding them directly into third-party websites via HTML code, generated for you by the Formwise software.

What are the advantages of Formwise?

Formwise offers an intuitive, no-code-required interface that, though relatively simple to grasp, can be used to chain together AI prompts and processes in ways that result in remarkably sophisticated and impressive content generation tools.

It’s been designed to work well alongside a range of other platforms and software, most notably GHL, but also Google Forms, Typeform, Jotform, Microsoft Forms, and more.

They’re a small, enthusiastic start-up, willing to help out with specific queries, prompt design, and other elements that users might need assistance with.

What are the disadvantages of Formwise?

Though no formal programming or coding experience is required, a basic understanding of how to craft effective AI prompts is needed to get the most out of this software. Beginners with no previous experience of using generative AI might still need to gain some familiarity with these core processes in order to understand how Formwise can be used to string together prompts in effective ways.

Though Formwise talk about users’ ability to monetize the tools made via their software, the window for making money through these tools is likely to be narrowing swiftly. As software such as Formwise becomes increasingly available, affordable, and easy to use, and as people become increasingly familiar and comfortable with generative AI in general, companies are more likely to design and modify their own tools rather than paying third-parties to design them.

What alternatives are there to Formwise?

Because GPT engines are widely available for use, many companies are harnessing these incredibly powerful tools and offering app-building software that essentially chains together GPT-processes in user-friendly ways. As a result, there are a number of competitors to Formwise offering tool-building solutions for people with no prior knowledge or experience in software development.

CreateApp, Clevis, The GPT Factory, Lingtual, Buzzy, and AlloyDB are just a few on the market right now.

How much does Formwise cost?

Formwise offer a free 7 day trial, after which users can choose between three main subscription packages.

$29 a month will get you up to 1,500 live responses to prompts and a limited range of features.

$99 a month gets you their professional package, allowing you unlimited prompt responses, a greater range of toolsets, and API and webhook integration.

$199 a month unlocks a premium range of features, including Formwise’s white label URL capabilities, though at the time of writing these are still said to be ‘in development’.

Formwise also offer bespoke services and solutions for those who might want a tailored package of features and one-to-one support.

The Power of AI in Form Building

Traditional form-building processes often involve manual data entry, which is time-consuming, error-prone, and can lead to inefficiencies. With Formwise AI Tool Builder, businesses can harness the power of artificial intelligence to automate and optimize their form creation and management processes.

  1. Efficiency: Formwise AI Tool Builder simplifies the process of creating forms. It can automatically generate forms based on predefined templates, reducing the time and effort required for form creation. This automation allows employees to focus on more strategic tasks, enhancing overall efficiency.
  2. Accuracy: AI-powered form builders significantly reduce the likelihood of human errors in data entry. Formwise AI Tool Builder can validate data in real-time, ensuring that the information entered is accurate and consistent. This not only enhances data quality but also minimizes the risk of costly mistakes.
  3. Customization: While automation is a key feature, Formwise AI Tool Builder also offers extensive customization options. Businesses can tailor forms to their specific needs, adding branding elements, unique fields, and dynamic logic without sacrificing the benefits of automation.
  4. Intuitive User Experience: The tool’s user-friendly interface makes it accessible to users of all technical levels. Formwise AI Tool Builder guides users through the form creation process, making it easy to design and deploy forms without extensive training.
  5. Data Analytics: The AI-powered tool goes beyond form creation. It provides robust analytics and reporting capabilities. Businesses can gain valuable insights from the data collected through these forms, enabling data-driven decision-making.

Key Features of Formwise AI Tool Builder

Let’s take a closer look at some of the standout features that make Formwise AI Tool Builder a game-changer:

  1. Drag-and-Drop Interface: The tool offers a drag-and-drop interface that simplifies the process of adding fields, sections, and logic to forms. This intuitive design ensures that even those without technical backgrounds can create complex forms with ease.
  2. Machine Learning Algorithms: Formwise AI Tool Builder employs machine learning algorithms to understand user preferences and make intelligent recommendations for form design. This helps users create forms that are more likely to achieve their intended goals.
  3. Real-time Collaboration: Collaboration is made easy with real-time editing and commenting features. Multiple team members can work on the same form simultaneously, improving productivity and fostering teamwork.
  4. Integration Capabilities: Formwise AI Tool Builder seamlessly integrates with a wide range of third-party applications and systems. This allows businesses to connect their forms with existing workflows, databases, and CRM systems, further enhancing their efficiency.
  5. Security: Security is a top priority, and Formwise AI Tool Builder is designed with robust security features to protect sensitive data. It adheres to industry standards for data encryption, access control, and compliance.


Formwise AI is a remarkable innovation that empowers businesses to harness the potential of AI in form creation and management. Its user-friendly interface, automation capabilities, customization options, and data analytics features make it a valuable asset for organizations looking to streamline processes, improve data accuracy, and enhance customer experiences. As businesses continue to embrace digital transformation, tools like Formwise will play a pivotal role in shaping the future of efficient and intelligent data collection.

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